Beauty Online: Content First, Technology Second (opens in a new tab)
Our perspective is although technology is essential for developing a strong website, engaging content and user experience is far more valuable for beauty brands.
Category: Uncategorized
Targeted Design Directions Help Guide the Graphic Design Process (opens in a new tab)
These strategies guide the design exploration turning subjective creative evaluation into a more objective process.
GCI Magazine
Best Practices for Recharging Existing Brands (opens in a new tab)
Repositioning an existing brand brings about unique challenges that new and emerging brands do not face.
GCI Magazine
The Strength of Brand Architecture (opens in a new tab)
Brand architecture is the relationship between brands, product lines and the products themselves in a company’s portfolio.