Writing

Part 1 of a 4-part series: How the right combination of trust, intrigue and education can be leveraged to increase conversion rates with first-time buyers.

Part 2 of a 4-part series: Brands must strategically leverage visual design elements and messaging to build trust, create intrigue and educate potential buyers about their product assortment.

Part 3 of a 4-part series: Understanding the most impactful elements of the consumer’s online journey.

Part 4 of a 4-part series: Leveraging digital marketing to not only survive but thrive in a competitive landscape.

Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with consumers.

By winning the hearts and minds of professionals, brands simultaneously evolve their stature and gain insider access to the salon’s clientele. Written for GCI Magazine.

GCI magazine asked MSLK to shed light on the best way to navigate implementation of a branding or rebranding initiative.

Designing retail packaging is equal parts science and art. GCI magazine asked Sheri to share effective strategies gleaned over the years to help guide their readers as they consider their own package design process.

GCI Beauty Magazine asked MSLK to demonstrate how creating distinct audience profiles can inspire a unique beauty brand.